AdCore Week
Project Head (January - June 2018)
AdCore Week is a week-long celebration of the organization, UP Advertising Core, to showcase and share its humble growth as a student-run advertising agency and organization to the whole UP Diliman community, as well as its various stakeholders.
As Project Head, I managed a team of 30 people, where we planned and executed five events for AdCore Week, namely AdCore Gives Back, Orange Cup, Grand Pakain, PR Event and Culminight.
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The details of each event are:
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PENDULUM: AdCore Gives Back (April 16)
Volunteers go to Gawad Kalinga and help paint houses for impoverished families.
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WIND UP: Gallery Launch (April 17)
An event which opens a week-long gallery exhibit to the public. The gallery shows the history, values and unique character of the organization. A Grand Pakain was also held during the launch to celebrate its opening.
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ORANGE CUP: Internal Event (April 17-20)
A week-long competition among members, where members must attend daily events and accomplish daily tasks in order to earn points. The team with the most points will win the Orange Cup.
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HOURGLASS: PR Event (April 18-20)
An augmented reality exhibit which encourages passersby to interact with it, in order to help celebrate the organization's birthday and to win exciting freebies.
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QUARTZ: Culminating Night (April 21)
A formal event which culminates the entire week through having a dinner program with the members to celebrate the organization's achievements throughout the years.
